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Gail Vadia
Mar 26, 20213 min read
5 Tips for a More Engaging On-Camera Presentation or Meeting
Remember the days when you used to deliver presentations, meet with your co-workers, and attend events in-person? Although (masked)...
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Gail Vadia
Feb 5, 20214 min read
Learn What Works: 5 Best Practices for Content Marketing Promotion and Analysis
Successful content marketers understand the importance of leveraging the right promotion channels to connect with new audience members,...
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Gail Vadia
Jan 6, 20216 min read
Writing Great Content Across Platforms: A Quick Guide
Photo courtesy of RF._studio Speeding in a school zone. Diving into the shallow end of a swimming pool. Refusing to wear a mask in the...
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Gail Vadia
Nov 11, 20204 min read
Expanding Your Reach: The Many Formats and Platforms of Content Marketing
Photo by Ricardo Esquivel from Pexels If you're a content marketer like me, you’re constantly battling for your audience’s attention in...
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Gail Vadia
Oct 28, 20204 min read
Planning Your Content Marketing Strategy
The content marketing process starts long before you fire up your computer and begin researching, writing or designing. Prior to getting...
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Gail Vadia
Oct 6, 20204 min read
The Basics of Content Marketing: It Starts With a Story
Most of us have been there - absentmindedly scrolling through social media when a post from a brand you follow catches your eye. You...
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Gail Vadia
Sep 17, 20204 min read
My Top 3 Takeaways From the HubSpot Content Marketing Certification
In the ever-evolving, fast-paced marketing landscape, it's essential to keep your skillset current and creative ideas flowing. It’s very...
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Gail Vadia
Jul 30, 20204 min read
What I Learned From the Google Analytics Individual Qualification (GAIQ)
Before the mass adoption of the internet, data-driven marketing was almost unheard of. Fast-forward to the present time, where nearly all...
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Gail Vadia
Jun 9, 20205 min read
The Evolution of Media Consumption: Where Your Customers Are Now
The lasting effects of the COVID-19 pandemic continue to keep us marketers on our toes. Even as stay-at-home orders are gradually being...
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