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Gail Vadia
Oct 28, 20204 min read
Planning Your Content Marketing Strategy
The content marketing process starts long before you fire up your computer and begin researching, writing or designing. Prior to getting...
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Gail Vadia
Oct 6, 20204 min read
The Basics of Content Marketing: It Starts With a Story
Most of us have been there - absentmindedly scrolling through social media when a post from a brand you follow catches your eye. You...
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Gail Vadia
Jul 30, 20204 min read
What I Learned From the Google Analytics Individual Qualification (GAIQ)
Before the mass adoption of the internet, data-driven marketing was almost unheard of. Fast-forward to the present time, where nearly all...
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